There are no shortage of reasons for people abandoning Spotify to turn to Tidal: The latter offers better audio quality options than Spotify, it features more exclusive content, and its streaming library includes music videos and visual albums. Google Trends indicates a 72% increase since the Spotify controversy began. Google searches for Tidal rose significantly, too. While we don’t know how many Spotify customers have actually left the platform, data from Google Trends and social media indicates that a notable amount of users have been thinking about canceling their subscriptions.Īccording to Google Trends, Google searches for the phrase “cancel Spotify” (for example: “How do I cancel my Spotify Premium subscription?”) increased by 488% from the week of Januto the week of January 30, 2022. These include Tidal, Apple Music, and Amazon Music, among others. However, the Spotify controversy fallout has also created an incredible window of opportunity for its competitors. This was to the point where the company appears to have had to temporarily shut down its online customer service. Rogan signed a $100M deal to exclusively publish his podcast on the platform. At the peak of the fallout, Spotify’s customer service was apparently “overwhelmed” with complaints and requests to cancel subscriptions. The controversy centers around controversial media personality Joe Rogan’s podcast ( The Joe Rogan Experience). The matter has to date also reportedly sparked significant internal discussion at Spotify. Following the recent Spotify controversy, during which the company was accused of hosting and promoting COVID-19 misinformation, several prominent artists (including Neil Young and Joni Mitchell) removed their music catalogs from the service, and numerous Spotify users decided to cancel their subscriptions.
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